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So, I’m working on a little program that uses the Klout API to find influencers. I’ve got a lot of work to do before this gets super useful, but take a look at the initial output. This is people who I influence and that influence me, out to five degrees (i.e. influencers of influencers of influencers of influencers of influencers). I’ll post updates as I make them, and the code once it’s useful. You can view the full-size image on flickr.
Mobile advocacy and giving
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My slides from WCM on March 15, 2011
Continued from the first part of my article on the Reasons to update your website’s look and feel. If your website is just falling a little bit flat, then you might benefit from a redesign. From the information contained herein, as well as the series of articles that will be coming over the following weeks, you can be an educated and savvy consumer in the process of redesigning a website. Continue reading 10 Reasons to Redesign your Website – Part 2
– ”You guys, you can’t do that.” – ”Why not?” – “‘Cause it’s freakin me out.” (if you missed the reference, try this on for size)
Recently, I told you why you might not want to redesign your website, so now it’s time to look at what are some good reasons to seriously look at a website redesign project. Before getting into this, you might want to take a look at the acid tests and maybe make life a little quicker. Once you’ve finished with “this one” be sure to check out part two of today’s article! Continue reading 10 Reasons Why Your Site Needs a Redesign – Part 1
Here are four quick tests that serve as a virtual canary in your web site evaluation process. If you fail any of these, it’s time to start thinking about re-creating your organization’s online presence. The Blink* TestFirst impressions are important. Especially on the web. Most users will decide whether they’re going to get anything out of a page within the first five to ten seconds. If you can’t communicate clearly, and get them what they want in that time, then it’s an opportunity lost, and gone forever. To that end, it’s important to have a site that quickly and clearly communicates your primary goal motivators to your user, that is, the things that will get the user to stay longer, to hear what you have to say, and to engage with your site. The search version of this test works in a similar fashion. Unless you have global brand recognition, people almost certainly won’t remember your URL. You’ll be lucky if they remember your name. You want to make sure that when they plug that name into google, they get your website coming up first, and not with anything else that might confuse them as to which is the right site to click. Administering the test: Prep Find someone who has never seen your website before, and doesn’t know what your business / organization does. Set them down at a computer. Normal Variant: Open a browser showing your organization’s webpage, and start a stopwatch. After twenty seconds close the browser. SEO Variant: Open a browser for them, tell them the name of your organization and start a stopwatch. At the end of one minute close the browser. Getting the result… Ask the subject what your organization does. If they can’t tell you, you fail. * Yes, it is named after Gladwell’s book. I know it’s trendy, but think of it more as a sign of the times UPDATE: A commenter pointed out the completely solid folks at fivesecondtest to accomplish this same thing, if you can’t find someone who hasn’t seen your website. Continue reading Acid Testing Web Design Quality – 4 Methods
38 days in to the photo-a-day project, and we’re still going. The full photo-a-day set and the photo-a-day rejects can be found on flickr. Here are some of my favorites from the set.
Continue reading Photo-a-Day Update
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